Being Creative.

Being creative in the PR world is easy and hard at the same time. You need to have something that inspires you. Some people are better than others at creativity, but there is nothing wrong with stealing an idea now and again. With your work, you are telling a story - and selling a story.

As we talk about the idea, I can see it coming to life! I can see the chef in the red robe, I can see a big red Spanish love heart sewn into his robe and a tall, red hat! he's cheeks are red from happiness and the heat coming from you stove. He is happy to see al these people there - and that's where we win.

We have caught the audiences attention and made them feel what I feel at this moment. Happiness, joy and love for this world. Although I may or may not be present, I can feel their happiness in the air.

Now they most difficult part starts. This is where the chef starts to play the role of a marketer, even though if that's to his job. He knows he has to do a good job to be know around the world.

Now that we have done our part in creating the campaign, we now need to know how we will pitch this story to the journalist. By the way, we have already invited our journalists to the event by sending them invitations! To be honest I don't know what these invitations look like at the moment, but we will create them. It is best to have tailored invitations as they look more professional. There are several websites such as holmesreport.com and cafepress.co.uk. Or, you could you think link to send less informal invitations.

This is so exciting. Learning new ways to be creative. Now that I'm doing this course, I know exactly what it means to be creative. It doesn't just mean to be able to paint, it's being able to create art which can be used in the most intimidating and frustrating business - marketing.