In the 21st century, with the ever changing technology,
beliefs and trends, we need to get on with everyone if you are in the PR
industry. Getting on with bloggers can be a challenge, but it pays off. There
are different types of bloggers who have different interests. We can also ask
bloggers to write about a company, but they have to be chosen carefully.
What
Bloggers Do
There are different types of bloggers: 'personal bloggers, photo bloggers, and corporate
bloggers' . All these bloggers can make a certain type of effect on
a company.
A personal blogger, who posts personal interests, might be interested
in posting about certain product which our company has released and he posts
his dislikes in a critical way. This may result in his audience losing an
interest in our product.
(Frank, 2010)
Photo bloggers are just the same, but they can also work for
a corporation or be an independent photo blogger. These bloggers usually use hashtags
to link their photos with other webpages. In my opinion, it is probably the safest
way to promote your product because a visual image is more appealing to the eye and receives less criticism.
(N.A.,
2014)
And corporate bloggers are those who are hired by the
company to blog about their products and services, which can also include PR agents
"pretending" to be the public, but also making it obvious that they
are posting on behalf of the company.
(Thomas, 2014)
To summarise, bloggers are truthful. They will post their opinions with passion
and sincerity. 'In
general, it is a good idea to assume that everything written on the internet
can be read by anyone, even if the log is anonymous'. That said, anyone can
be affected by the most harmless, yet wide spread information.
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